Hi, I'm Rebecca Liou but you can call me Bex.
I am passionate about crafting exceptional experiences through digital products by translating data and strategy into compelling visual elements. With a keen eye for design and a strategic approach, I transform insights into intuitive and engaging digital solutions that drive user interaction and achieve business goals.
Explore my work to see how I blend creativity with analytics to deliver impactful, user-centric designs.
Presentation
Website Audit + Refresh Proposal for Post & Porch
This outlines a comprehensive audit and refresh proposal for Post & Porch's website, aimed at enhancing user experience and driving increased sales. The audit identifies key areas for improvement, including design inconsistencies, user navigation challenges, and content optimization. The proposed refresh includes a modernized design, streamlined navigation, and targeted content strategies to better engage visitors and encourage action. By implementing these changes, the proposal seeks to boost the site's performance, improve user satisfaction, and ultimately drive higher sales and conversion rates
Red Rock WIFI Project in Partnership with Rural Utah Project
The Red Rock WIFI Project seeks to build a robust sense of community in San Juan County through a locally-driven mesh WIFI network. This initiative aims to enhance connectivity and foster reciprocity between residents and visitors by providing a community-based internet service. The project is designed to offer a platform of mutual benefit, where internet access is both created and maintained by local stakeholders. By emphasizing a "for the people, by the people" approach, the Red Rock WIFI Project strives support local engagement through reliable and accessible data connection.
Research on Consumer Habits on Instagram Shop + Proposed Feature
This student project presentation delves into consumer behavior on Instagram Shop. The research identifies key issues such as buyer's remorse and poor spending habits among users. To address these challenges, this feature aims to help consumers make more informed decisions, reduce impulse purchases, and improve overall satisfaction with their shopping experience on Instagram Shop.
Enhancing Social Media Strategy for Vows of Style
This case study presentation for Vows of Style's social media presence offers strategic recommendations for enhancement. Proposed enhancements focus on developing a more cohesive brand voice. The goal is to elevate Vows of Style’s social media impact, foster stronger connections with their audience, and ultimately drive greater brand visibility and customer interaction through visual elements.
Paid Media Graphics
A Diverse Collection from Various Clients and Brands
Website
DIME Beauty Product Page
The DIME Beauty website product page redesign project aims to enhance the user experience, improve the website's performance, and ultimately increase sales and revenue for the brand. With a modern and visually appealing design, intuitive navigation, and streamlined checkout process, the new website will make it easy for users to find the information and products they need.
DIME Beauty Popup
The website popup design for DIME Beauty introduces a dynamic and visually striking element to enhance user engagement and drive conversions. This popup is crafted with a sleek, modern aesthetic that aligns with DIME Beauty's brand identity, featuring a clean layout and compelling visuals. Key elements include a clear, attention-grabbing headline, concise and persuasive messaging, and an intuitive call-to-action button designed to capture leads and promote special offers.
Accept High Risk Landing Page
This landing page for Accept High Risk was designed for attracting leads for credit card processing services in high-risk industries. My design emphasized clarity and trust, with a streamlined layout that guided users through the benefits of partnering with Accept High Risk. The result was a visually appealing and highly effective landing page that not only captured more qualified leads but also helped position Accept High Risk as a trusted solution in a competitive market.
TruPoint Home Page
The newly designed homepage for TruPoint.com represents a strategic approach aimed at enhancing user engagement and showcasing the brand's innovative solutions. Key elements include a clean, responsive design, impactful call-to-action buttons, and a streamlined content presentation that guides visitors effortlessly through the site. The homepage effectively communicates TruPoint’s expertise and commitment to excellence, offering a fresh and engaging entry point.
Chirp Home Page Banners
The website banners are crucial elements in driving conversions for a new product launch on the Chrip website. The website banner will effectively communicate the product's unique features and benefits and drive conversions by enhancing the brand's style and messaging.